{"id":762,"date":"2025-11-17T09:43:07","date_gmt":"2025-11-17T09:43:07","guid":{"rendered":"https:\/\/ryecondigitalsolutions.com\/brand-design\/"},"modified":"2025-11-30T22:10:33","modified_gmt":"2025-11-30T22:10:33","slug":"coca-cola-case-study","status":"publish","type":"page","link":"https:\/\/ryecondigitalsolutions.com\/es\/coca-cola-case-study\/","title":{"rendered":"Estudio de caso de Coca-Cola"},"content":{"rendered":"\t\t
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Case Study: Coca-Cola Canada<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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See Us in Action\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How we helped Coca-Cola stand out and drive results for one of their largest global launches<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flavored Diet Coke was launched in Vancouver, Canada in February 2018 as part of a national rebrand by Coca-Cola. The new flavors were Feisty Cherry, Twisted Mango, Zesty Blood Orange, and Ginger Lime and were introduced alongside a new, slimmer can for all Diet Coke varieties.\u00a0<\/span><\/span><\/p>

When Coca-Cola Canada noticed a shift in consumer preference toward Coke Zero, the team knew it was time to reignite excitement around the Diet Coke brand. To capture attention and reestablish Diet Coke\u2019s relevance among young, urban consumers, Coca-Cola partnered with GoViral<\/strong> to launch a bold, flavour-forward campaign in Downtown Vancouver,<\/strong>\u00a0introducing the new lineup of Diet Coke Flavours<\/strong> through a multisensory event experience.<\/p>

The campaign blended Event Marketing, PPC Advertising, and Content Strategy<\/strong> to spark curiosity, drive sampling, and connect with the next generation of Diet Coke drinkers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A CASE STUDY: Coca-Cola Canada's Diet Coke Flavour Launch<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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lift in #DietCoke mentions<\/div>\t\t\t
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return on ad spend (ROAS)<\/div>\t\t\t
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verified entries<\/div>\t\t\t
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Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Reposition Diet Coke<\/strong> as a lifestyle choice for a younger, trend-driven audience.<\/li>
  • Launch four new flavours through an interactive city-centre experience<\/strong>.<\/li>
  • Increase brand consideration<\/strong> and reduce cannibalization from Coke Zero<\/strong>.<\/li>
  • Capture first-party data<\/strong> for remarketing and long-term engagement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent Marketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDigital Activation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tContent Strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    1. Building the Buzz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Pre-launch teasers ran across Meta, Google, and YouTube<\/strong>, featuring eye-catching visuals of the new flavours with updated campaign taglines, such as: \u201cNew Flavours. Same Iconic Attitude.\u201d <\/em>and “because flavour has a new crew.”<\/em><\/p><\/li>

    • Geo-targeted PPC ads around Vancouver\u2019s entertainment and shopping districts<\/strong> achieved a 10.2% CTR<\/strong>, driving traffic to a pre-registration landing page.<\/p><\/li>

    • Local influencers received personalized \u201cFlavour Drop Kits\u201d<\/strong> to unbox on social media, generating 2.4M impressions pre-event.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      2. The Downtown Flavour Lounge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • GoViral transformed an open-air space in Robson Square<\/strong> into the Diet Coke Flavour Lounge,<\/em> a pop-up where guests could sample new flavours, create custom cans, and share moments at branded photo stations.<\/p><\/li>

      • On-site digital screens displayed a live social wall<\/strong>, showcasing attendees\u2019 posts using #ChooseYourFlavour.<\/p><\/li>

      • Integrated QR codes connected each tasting station to a digital quiz (\u201cWhich Flavour Fits You?\u201d), driving engagement and first-party data capture.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        3. Post-Event Amplification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • A high-impact recap video<\/strong> featuring real-time user reactions went live on Meta and YouTube, reaching over 500K viewers within the first week.<\/p><\/li>

        • Remarketing campaigns targeted event visitors and video viewers with exclusive offers on delivery apps, reinforcing brand recall and purchase intent.<\/p><\/li>

        • Follow-up content emphasized the message: Diet Coke isn\u2019t competing \u2014 it\u2019s redefining refreshment.<\/em><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          What Our Client Had To Say About The Launch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Working with Lauren and her team was an incredible experience. From the very start, they understood our vision for the Diet Coke Flavours launch, to re-energize the brand and reconnect with younger audiences in a meaningful way.<\/p>

          Her creativity, strategic thinking, and genuine passion turned the Vancouver event into something unforgettable. It wasn\u2019t just a launch, it was a full-scale experience that got people talking online and offline. Lauren made it happen seamlessly, and the results spoke for themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Kendall Bell
          General Manager for Coca-Cola Canada Bottling BC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          Case Study: Coca-Cola Canada Book a Meeting See Us in Action How we helped Coca-Cola stand out and drive results […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-762","page","type-page","status-publish","hentry"],"yoast_head":"\nCoca-Cola Case Study - Ryecon Digital Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ryecondigitalsolutions.com\/es\/coca-cola-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Case Study - Ryecon Digital Solutions\" \/>\n<meta property=\"og:description\" content=\"Case Study: Coca-Cola Canada Book a Meeting See Us in Action How we helped Coca-Cola stand out and drive results […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ryecondigitalsolutions.com\/es\/coca-cola-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Ryecon Digital Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100064345390400\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-30T22:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ryecondigitalsolutions.com\/wp-content\/uploads\/2025\/11\/Coca-Cola-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ryecondigitalsolutions.com\\\/coca-cola-case-study\\\/\",\"url\":\"https:\\\/\\\/ryecondigitalsolutions.com\\\/coca-cola-case-study\\\/\",\"name\":\"Coca-Cola Case Study - 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